Wings of Happiness represent SK taking flight by pursuing both social and economic values that are the two pillars of SK’s DBL (Double Bottom Line), conveying SK’s global enterprising spirit and will to pursue happiness.
The logo mark is an official symbol of SK planet that represents corporate and brand image. All uses of the logo mark, therefore, shall faithfully and accurately reproduce its color, design and appearance as depicted in the Corporate Identity Manual and any modifications to it is strictly prohibited. Only those individuals properly authorized to use the logo may do so in accordance with the relevant guidelines expressed in Corporate Identity Manual.
SK Planet’s logo was designed with an emphasis on softness and flexibility. SK’s corporate color red was selected as the primary color of SK Planet logo, along with orange. The wings soaring upward are called the ‘wings of happiness,’ which are important elements that represent SK. They are always used in combination with the logo mark.