Planet AD appears in a premium advertising environment and delivers effective ad experiences optimized for mobile. By using OK CASHBAG points as rewards for participation, it encourages users to engage with ads and receive rewards. Advertisers can run various products tailored to campaign goals such as brand awareness, engagement, and message delivery.

Since introducing Korea's first real-time personalized recommendation technology in 2014, Recopick has provided on-site marketing tools and personalized recommendation services to shopping malls of various sizes and industries. Based on customer behavior data, it recommends products tailored to each user, improving shopping experiences while supporting mall operations and marketing performance.

SK Planet DMP (Data Management Platform) collects, processes, analyzes, and delivers anonymized customer data from users across a broad range of SK services, enabling both precise targeting and analytics. It also connects with diverse external channels to maximize marketing effectiveness.

Planet M is an SMS advertising consulting service that analyzes user activity patterns based on Korea's largest online and offline datasets to identify the optimal target audience. By extracting core targets and sending tailored messages, it generates strong ad performance, while campaigns involving more than 1,000 brands make highly refined targeting possible. Built on a wide range of successful cases, it is a messaging solution designed to drive strong attention and customer response.