-  Holds “T Ad of Rebirth Conference 2012” with 200+ mobile advertisers at Fradia located in Han River Park on March 20
-  Henri Holm, Senior Vice President of Rovio Asia, creator of Angry Birds, to deliver a lecture on mobile advertising business
    strategies
-  Through partnerships with noted mobile service providers at home and abroad, SK Planet’s T Ad offers advertisers access
    to divers inventories and new form of advertising platform

Seoul, Korea, March 20, 2012 — SK Planet announced that its mobile advertising platform T Ad will hold mobile advertising
conference under the title of “T Ad of Rebirth Conference 2012” at Fradia located in Han River Park Jamwon Area, starting
at 2 pm today.
 
T Ad is a mobile advertising platform officially launched in July 2011 that leverages a wide array of services and marketing
infrastructure of SK Planet to offer unique mobile advertising products that are linked to T Store, messaging, T Map, membership
service and existing mobile advertising products.  
 
The attendees of the event will include Kim Soo-il, SK Planet’s Head of Commerce Business Unit; Yoon Hyo-seon, SK Planet’s
Head of T Ad Business Division; and Kim Gil-hyeon, SK Communications’ Head of Advertising Operations. Henri Holm, Senior
Vice President of Rovio Asia, Rovio Entertainment will participate as a guest speaker to share his insights on global casual game
and Rovio’s market strategies with 200+ mobile advertisers present at the conference.
 
Today’s “T Ad of Rebirth” conference will mark a new beginning for SK Planet’s T Ad.
 
T Ad will transform itself into a complete mobile ad platform this year by overhauling its entire product portfolio. It will revamp its
advertising products by incorporating new functionalities such as rich media and targeted advertising, while securing diverse
inventories through new partnerships it forged with Rovio (creator of Angry Birds) and JCE (developer of Freestyle 2 and Rule
the Sky) and others. 
 
To this end, T Ad will diversify its advertisement products to meet the unique needs and specific objectives of each advertiser,
and include video streaming ad, expand banner and other rich media ad, with further plans to add new products such as
premium ad placement. Its strategy is to offer service with value-added functions that takes into account of personal device usage
patterns. Moreover, T Ad plans to offer targeted ads based on preferences, patterns and location of a user by combining most
up-to-date communications technologies.
 
“T Ad will fully utilize mobile ecosystem firmly established by SK Planet to introduce diverse and powerful mobile advertising
services,” said Kim Soo-il, SK Planet’s Head of Commerce Business Unit. “Our primary focus at the moment is on expanding
the mobile advertising market itself rather than profitability. SK Planet will continue to play a major role in facilitating mobile
commerce and accelerating mobile content development in Korea.
Meanwhile, T Ad whose PV surpassed 3 billion as of March 2012 is actively encouraging major  advertisers such as
Coca-Cola Company, Lotte Chilsung Beverage and 400+ mobile partners as well as 29,000 T Store registered developers
to launch T Ad campaign.