-  Becomes the first in Korea to provide serial novels of famous Korean authors through T Store's T Play menu
-  Releases 24 serialized novels written by Jeon Gyeong-rin, Kim Yi-seol, Kim Sun-young, Park Gwang-soo and
   Cho Gyeong-ran today, and plans to introduce Park Bum-shin's new fiction in October
-  Expects T Store Serials to serve as a new cultural content platform that connects renowned authors
   and mobile users

Seoul, Korea, August 29, 2013—SK Planet today announced that it launched 'T Store Serials,' a service that
offers serialized fictions written by renowned Korean authors, through its mobile content marketplace T Store.
 
So far, there have been cases where rising authors or genre fiction writers have self-published their books
in the electronic format, or where print books are turned into electronic books (ebooks). However, SK Planet is
the first in Korea to provide serialized novels of famous authors prior to the release of the print titles.
 
The company decided to introduce T Store Serials to provide high-quality cultural contents to T Store's 21
million customers whose demand for multimedia contents including VOD and ebooks, as well as games
and apps are rising rapidly.
 
Through partnerships with publishing companies like Jaeum & Moeum Publishing and BaroBook,
SK Planet will release the latest works of popular novelists like Park Bum-shin, Jeon Gyeong-rin,
Kim Yi-seol, Kim Sun-young, and Cho Gyeong-ran, and cartoonist Park Gwang-soo through T Store's
'T Play' menu. New series, about three to five A4 pages long and optimized for smartphone screens,
is added every week, free of charge, and will be later published in both ebook and print editions.
 
Today, T Store Serials began offering five new serialized fictions such as "Three ladies and a wooden
horse on the seashore," written by Jeon Gyeong-rin, "You-jung" by Kim Yi-seol, "A couple in the middle of
the day" by Cho Gyeong-ran, and "Crazy Itchy" by Kim Sun-young, along with 19 genre fictions by
Lee Ji-hwan and Lee Soo-gwang. Then, in October, it will release a new novel by Park Bum-shin.
Going forward, SK Planet will expand its partnerships with publishers and authors to increase
the number of serialized novels on T Store.
 
Lee Jae-hwan, Senior Vice President and Head of Platform Business Division of SK Planet said,
"The launch of the serialized novel service 'T Store Serials' is meaningful in that it expands
the number and scope of available contents for our customers, while creating a new platform for
authors to communicate with readers in real time. We will continue to make efforts to develop
high-quality mobile contents to deliver greater value to our customers."