Based on advanced data analysis platform, we provide personalized recommendation services and various customer services.
- Integrated data platform for boundary transcending marketing
SK Planet DMP (Data Management Platform) is a data platform that integrates data of
major services such as 11Street, T Map, T World, T Membership, OK CASHBAG, Syrup Wallet, Nate, and more.
It allows easy and quick navigation of behavioral data of 130 million non-identifiable Advertising IDs (ADID)
and Cookie IDs in the cloud environment, while allowing data to be extracted by specifying search criteria.
A wide range of visual analytics tools enables clients to conduct customer analysis and gain marketing insights.
It also builds a safer data environment by collecting and processing non-identifiable data.
This enables interlocking with various external channels and
maximization of marketing effectiveness through direct communication with customers.
- Real-time personalized recommendation service
- Since the introduction
of real-time personalized recommendation technology for the first
time in Korea in 2014, Recopick has been providing personalized
recommendation services to shopping mall client companies of
various scales and fields. We have been evolving with the launch of
recommendation engine-based personalized services to improve
advertising and marketing execution outcomes such as personalized
landing pages and target marketing-purpose Recopick Insight.
Recopick aims to be ten-fold more cost-effective than other
domestic competitors and enables not only large size malls, but
also small and middle-sized malls to utilize Korea’s top-notch
personalized services without charge. We seek to provide our
customers a more convenient shopping experience with the use of