SK Planet

Data Infra/Business

Data Infra/Business

Based on advanced data analysis platform, we provide personalized recommendation services and various customer services.

datainfra business 사진

SK Planet

Integrated data platform for boundary transcending marketing
SK Planet 로고
SK Planet DMP(Data Management Platform) is a data platform that integrates data of major services such as OK CASHBAG, Syrup Wallet, and more. It allows easy and quick navigation of behavioral data of 130 million non-identifiable Advertising IDs(ADID) and Cookie IDs in the cloud environment, while allowing data to be extracted by specifying search criteria. A wide range of visual analytics tools enables clients to conduct customer analysis and gain marketing insights. It also builds a safer data environment by collecting and processing non-identifiable data. This enables interlocking with various external channels and maximization of marketing effectiveness through direct communication with customers.


Real-time personalized recommendation service
Since the introduction of real-time personalized recommendation technology for the first time in Korea in 2014, Recopick has been providing personalized recommendation services to shopping mall client companies of various scales and fields. 2017 saw the launch of Recopick Optimize, the only Cloud-based A/B test solution in South Korea, and the improvement of the service brought with it support that enabled decision-making to be done based on data, maximizing the productivity of the shopping mall. With personalized recommendations and A/B test solutions, Recopick allows the use of top-level personalized domestic services without the fear of excessive fees in not only large malls but also small-to medium-sized malls. Recopick aims to utilize its data to provide customers with a more convenient shopping experience.