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Marketing Platform

Creating a smart shopping experience with innovative technologies

SK Planet is committed to developing the best marketing solutions, which fulfill the needs of its business partners and also strongly appeal to consumers. We provide consumers with a highly pleasant shopping experience through OK CASHBAG, which is Korea’s largest integrated loyalty points program.


OK CASHBAG is Korea’s first and largest integrated loyalty points program, with over 44,000 participating merchants and 34.7 million members. Launched in Korea in 1999, OK CASHBAG allows consumers to collect and redeem loyalty points at a wide range of partnering stores.
It has also partnered with many of Korea’s leading companies, providing them all with differentiated marketing services. As the industry’s first smartphone application offering a loyalty points service, the OK CASHBAG application enables users to earn, use, track, combine, gift, share, and purchase loyalty points all conveniently via their smartphone. With mobile access to the loyalty program, customers can benefit from diverse offers such as DOTUM Point, a special loyalty point offering which awards extra loyalty points to shoppers who make purchases at designated partner stores, and O-Lock service, which gives participating users rewards points every time they unlock their smartphone.

Syrup Wallet

Syrup Wallet offers curated shopping benefits and information tailored to individual customers, and delivers a smart commerce experience with a variety of services. Partner to over 130 companies and 630 brands in South Korea, Syrup Wallet has built up a wide network of participating merchants, allowing customers to enjoy diverse services of its partners such as mobile membership brand card service, coupons, Gifticon, events, co-branded credit card, and mobile ticket services. As a cutting-edge shopping guide based on diverse membership and brand card services, Syrup Wallet will continue to deliver even greater convenience and benefits, while fulfilling the daily shopping needs of customers.


As a mobile shopping app, shopkick automatically checks in and rewards customers when they arrive at a participating retail store. Shopkick has delivered the ultimate shopping experience for the users while creating a remarkable marketing effect for the partnering merchants. Based on its innovative business structure and outstanding talents, shopkick has built the industry’s largest network of retail partners in just five years. Shopkick was also rated ‘the most-used shopping app in the U.S.’ Through the acquisition of shopkick, SK Planet is now able to offer leading-edge mobile commerce platform services in the U.S market.

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SK Planet made its full-fledged entry into the Japanese e-commerce market by launching a mobile gift voucher service called cotoco. The name cotoco was derived from the Japanese words ‘cocoro to cocoro,’ which means ‘from heart to heart.’ By partnering with Japan’s famous brand names, including coffee franchises, convenience stores, and fast food restaurants, cotoco enables users to buy gift vouchers from partnering merchants through the Internet, mobile devices, or smartphone apps. Users can send the mobile gift vouchers to loved ones by e-mail, LINE, or Facebook. Recipients of these messages can redeem their mobile gift vouchers for physical goods at participating stores in Japan, both online and in-store. In addition, in December 2015, SK Planet Japan joined hands with NTT DOCOMO and opened Giftico, a mobile points mall in which 65 million customers of NTT DOCOMO can use membership loyalty points to purchase products and send gifts. SK Planet Japan aims to become a leader in the Japanese mobile gift voucher market by transferring SK Planet’s know-how and experience of operating a successful mobile gift voucher service in South Korea.

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