Business Areas

  • Commerce Platform
    • Marketplace
    • Vertical Commerce
    • Payment
  • Marketing Platform
    • Point-based Marketing Platform
    • O2O Marketing Platform
    • Advertising
Business AreasMarketing PlatformO2O Marketing Platform

O2O Marketing Platform

The smartest commerce solutions that integrate the on/offline worlds

One of SK Planet’s goals is to bring smart innovation to the local and global commerce markets by using its O2O Marketing Platform. To this end, we utilize mobile technologies that provide an organic way of connecting different on/offline commerce platforms, which are aimed at delivering a variety of benefits and useful information to the users at the right time and place. This gives consumers a fun and convenient shopping experience, while offering sellers an integrated marketing solution optimized for the needs of their targeted customers. SK Planet will continue to enrich the lives of everyone through its wide range of useful O2O commerce services such as Syrup Wallet, Syrup Store, and ‘shopkick,’ integrating the online and offline worlds.


Syrup represents our O2O Commerce brand name. As its sweet name and hearty design indicates, Syrup offers diverse services that are tailored to the customers' personal shopping needs in their everyday life. Encompassing the mobile and offline channels, Syrup delivers the optimal shopping information and convenient commerce experience for individual customers. In doing so, Syrup creates a new paradigm in shopping while building a healthier commerce ecosystem that fulfills the needs of both consumers and merchants.

Syrup Wallet

SK Planet’s leading mobile wallet service, Smart Wallet, has been upgraded and renamed Syrup Wallet. As a marketing platform based on advanced technologies such as BLE and Geo-fencing, Syrup Wallet offers shopping benefits and information tailored to each individual customer, and delivers a smart commerce experience with a variety of services. As a mobile membership service provider of diverse brands and manufacturers, Syrup Wallet goes beyond a simple mobile card service. It allows customers to make purchases using coupons, Gifticon, and gift vouchers and pay for the purchases via mobile. Its scope of services has further expanded to include co-branded credit card and mobile ticket services. Partner to over 400 brands in Korea, Syrup Wallet has built up a wide network of participating merchants, allowing users to enjoy discounts and collect points anywhere and anytime. As a cutting-edge shopping guide, Syrup Wallet will continue to deliver even greater convenience and benefits, while fulfilling the daily shopping needs of customers.

Syup Store

As an intelligent mobile marketing service designed for offline sellers, Syrup Store is linked to top-notch services offered by SK Planet, such as Syrup Wallet, OK Cashbag, Gifticon and 11st to provide powerful marketing information and solutions to merchants. Syrup Store also has a compelling lineup of effective marketing products, such as mobile flyers and mobile coupons. Plus, by drawing upon SK Planet’s big data analysis capabilities and innovative technologies including BLE, Geo-fencing and Wi-Fi, Syrup Store helps offline merchants to engage in sophisticated and efficient marketing activities. In short, Syrup Store is committed to remaining the most reliable partner for more than 1.71 million offline merchants across the country.


As a mobile shopping app, shopkick automatically checks in and rewards customers when they arrive at a participating retail store. Shopkick has delivered the ultimate shopping experience for the users while creating a remarkable marketing effect for the partnering merchants. Based on its innovative business structure and outstanding talents, shopkick has built the industry’s largest network of retail partners in just five years. Shopkick was also rated ‘the most-used shopping app in the U.S.’ in 2012. Furthermore, shopkick has been expanding the reach of its service across broader regions. For example, it entered Germany that serves as the largest market in Europe, in 2014. Through the acquisition of shopkick, SK Planet is now able to offer leading-edge mobile commerce platform services in the advanced countries across the globe including the U.S..

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SK Planet made its full-fledged entry into the Japanese e-commerce market by launching a mobile gift voucher service called cotoco. The name cotoco was derived from the Japanese words ‘cocoro to cocoro,’ which means ‘from heart to heart.’ Partnered with 20 of Japan’s most famous brand names, including coffee franchises, convenience stores, and fast food, cotoco enables users to buy gift vouchers from partnering merchants via PC web, mobile device, or smartphone app. Users can send the mobile gift vouchers to loved ones by e-mail, LINE, or Facebook. Recipients of these messages can redeem their mobile gift vouchers for physical goods at 27,000 partnering stores across Japan or their respective websites. Aiming to become a leader in the Japanese mobile gift voucher market, cotoco will leverage its differentiated capabilities based on SK Planet’s successful know-how of operating a mobile gift voucher service in Korea.

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