Business Areas

  • Commerce Platform
    • Marketplace
    • Vertical Commerce
    • Payment
  • Marketing Platform
    • Point-based Marketing Platform
    • O2O Marketing Platform


A distinctive platform that is creating a new future for shopping

SK Planet’s online marketplace platforms offer the most advanced services for both online and mobile shoppers and sellers. Using our operational know-how in unique e-commerce platforms, we have established an optimal commerce environment that offers diverse products, convenient interfaces, leading benefits, and 24-hour customer service centers. This gives consumers and merchants the ability to enjoy shopping and conduct businesses conveniently anywhere and at any time. SK Planet continues to deliver an unparalleled shopping experience with its innovative e-commerce platforms in global markets. Its offerings in Korea include the online marketplace 11STREET and curated commerce platform Shockingdeal by 11STREET. SK Planet’s global online marketplaces are also delightfully surprising customers with their new level of services optimized for each market.


11STREET is an online marketplace where not only individuals and small merchants but big brand names, department stores, and even supermarket chains also freely interact and engage in commercial transactions. 11STREET provides customers online and mobile access to quality products at affordable prices, with assurance that all transactions will be carried out in a secure manner. Trading on 11STREET is a win-win for both buyers and sellers, as customers can use OK Cashbag points and diverse coupons to pay for goods, while sellers can reach over 23 million potential customers with their 62 million products and services. Furthermore, 11STREET has been recognized as a credible online marketplace for its 24-hour customer service center, Seller Authentication System, and four-phase Purchase Protection System that consists of anti-counterfeit policy, lowest price guarantee program, late delivery compensation, and customer error compensation.


SK Planet’s online marketplace ‘’ gained great popularity among Turkish users with its differentiated services and programs. On top of its more than 2 million flagship products, numerous coupons, and customer loyalty programs, it also operates a 24-hour customer service center. Furthermore, it provides a variety of seller-oriented programs aimed at increasing their competitiveness and sales. Thanks to these efforts, became the No.1 online shopping mall in Turkey in terms of yearly transaction volume, in just three years after launch. plans to establish a mutually beneficial e-commerce ecosystem which is a win-win proposition for all those involved — the marketplace operator, consumers, and participating merchants, ultimately bringing about a new online shopping experience in Turkey.

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SK Planet’s Malaysian online marketplace 11street has created a new paradigm in the online marketplace service by operating a 24-hour customer service center while also providing competitive programs to support sellers. The programs designed for sellers include training and consulting related to online marketplace operations as well as assistance with taking of their product photos. Moreover, 11street’s mobile app has been rolled out at the same with its online marketplace service, which allows users to enjoy shopping conveniently via both online and mobile channels. 11street will offer e-commerce services optimized for the Malaysian market by utilizing SK Planet’s extensive know-how in operating the Korean, Turkish and Indonesian online marketplaces, while also closely cooperating with the local service providers.

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11street is SK Planet's online marketplace in Thailand. Based on its mobile-optimized content, the online marketplace delivers rich shopping experience and unique e-commerce services in Thailand. Its mobile-oriented service offerings include ‘360-Degree View’ that enables shoppers to rotate product images 360 degrees to get a thorough detail of the products even on small mobile screens and ‘Mobile Seller Office’ which gives merchants the ability to check order status and payment history on mobile devices for the first time in Thailand’s e-commerce industry. 11street’s extensive operational know-how will be transferred to Thai market as 11street aims for market leadership in the Thai e-commerce market brimming with robust growth potential.

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Shockingdeal by 11STREET is a curated commerce platform that satisfies the shopping needs of individual customers by utilizing proven capabilities of the mobile marketplace leader 11STREET. Since its launch in January 2014, Shockingdeal by 11STREET, built on SK Planet’s own technologies and diverse benefits, has posted strong and stable growth in transaction value, number of purchasing members, and participating merchants. Such growth momentum has been backed by tailored product recommendations, large volume sales through limited-time deals, and personalized shopping environment. Shockingdeal by 11STREET will continue to deliver a unique and distinctive shopping experience and stand at the forefront of rapidly growing mobile commerce market.