Business Areas

  • Commerce Platform
    • Marketplace
    • Vertical Commerce
    • Payment
  • Marketing Platform
    • Point-based Marketing Platform
    • O2O Marketing Platform
    • Advertising

O2O Commerce

Customized e-commerce solutions that add value to life

SK Planet’s innovative Vertical Commerce services deliver one of a kind commerce experiences that are tailored perfectly to customer’s needs and expectations. SK Planet closely links online marketplace11st with OK Cashbag, Syrup Wallet and other marketing platforms, and delivers truly distinctive O2O offerings in the fields of food and beverages as well as fashion, while creating innovative business models in the e-commerce industry. Consumers can enjoy the smartest commerce experience available, as personalized services based on data which is closely linked to consumer’s daily lives, minimize time and energy spent while maximizing customer benefits.

Syrup Gifticon

Launched in 2006, Gifticon is Korea’s first mobile voucher service and is known outside of Korea as a sophisticated mobile commerce model. Among peers, Gifticon has a definite advantage in terms of the diversity of partners and products it carries. What’s more is that Gifticon has introduced an online gift exchange and delivery service, and has partnered with many different social network services. Building on this, Gifticon has become many people’s favorite mobile commerce service that is very close to the everyday lives of the consumers. Gifticon also serves as a mobile marketing hub that supports our partnering merchants’ diverse marketing activities, such as the promotion of new products and free giveaways.

Syrup Table

Syrup Table is a dining out service that covers just about every step of the eating out experience. Syrup Table service which works with GPS, finds restaurants close to users, and offers services such as restaurant reservation, pre-order pickup, delivery, and dining coupons. It also gives savvy diners easy access to real reviews from friends, experts as well as other users, while allowing users to document, archive and share their own dining experiences with others. The service also serves as an integrated loyalty program that helps diners save on the cost of dining out by offering newest and hot test deals and discounts. Syrup Table plans to further evolve as a marketing platform that generates additional revenue streams for food and beverage business owners by serving as a channel through which they can launch targeted promotions and communicate with customers.

Syrup Style

As an on/offline shopping platform, Syrup Style allows customers to view and purchase trendy fashion items offered by the most trendy fashion shops on their mobile devices conveniently anywhere and anytime. Syrup Store also offers customers information on their favorite fashion retailors, including discount coupons, and news about the latest fashion trends. At the same time, Syrup Store is an efficient marketing solution for partnering offline merchants to promote their fashion products conveniently via mobile devices. With Syrup Style that delivers truly unconstrained mobile shopping experience, SK Planet will continue to offer leading-edge fashion shopping services.


PROJECT ANNE is Korea’s first streaming service for fashion that allows style-savvy shoppers to use the clothing subscription services to restyle their wardrobe and try out latest clothes and bags of emerging designers and contemporary brands. Consumers can wear and return stylish fashion items sourced from 150 brands based on their monthly subscription plans and can even enjoy up to 80% off retail prices if they opt to purchase the items that they tried out. Moreover, personal stylists help users discover their most flattering styles and design their look with PROJECT ANNE’s unique collection of clothes. Since launch in September 2016, PROJECT ANNE has been recognized with different prestigious awards such as iF Design Award and will continue to grow to serve its users.


Trucking is a mobile-based communication system for freight transportation that connects shippers with truck drivers whose services range from studio apartment move to freight forwarding. Since its launch in September 2016, the service has served over 10,000 truckers and 700 shippers with reasonable fees and reliable services. Trucking’s signature services include efficient truck dispatch based on large data analytics, real-time route planning and location tracking driven by powerful technologies. Trucking is developing into a first mile innovator that drives innovation in the logistics and transportation industry.