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SK Planet Tops E-Commerce Marketplace in Turey for the Second Consecutive Year 2017-03-28 Hits6958
SK Planet Tops E-Commerce Marketplace in Turey for the Second Consecutive Year

-  Took over the No.1 spot in turkey’s e-commerce market for the second consecutive yearin 2016, widening the gap between
   itself and the runner-upby delivering annual gross merchandise volume (GMV) of USD 563 million, reaching monthly unique
   visitors of 18 million, and posting 20% growth year-over-year

-  Opened regional offices in four provinces including Ankara and Izmir, which contributed to 3.4-fold increase in registered
   seller base and the growth of Turkey’s e-commerce market

-  Plans to strengthen its competitiveness in global markets by working closely with partnersin three Southeast Asian countries


Seoul, Korea, March 28, 2017—SK Planet today announced that its online marketplacen11.com achieved the milestone of
becoming the No.1 online marketplace in Turkey in terms of annual gross merchandise volume (GMV) for the second
consecutive year.

In 2015, SK Planet’s Turkey online marketplace (www.n11.com, numaraonbir) overtook the leading Turkish online retailer
(Hepsiburada) to become the largest online marketplace in terms of annual gross merchandise volume (GMV), in just three
years after entering the market.
*The name ‘numaraonbir’ stands for n11. In Turkish, ‘Numara’ represents ‘number’ and ‘Onbir’ means ‘11’

Turkey 11st maintained its number one spot in 2016 by delivering annual gross merchandise volume (GMV) of USD 563
million.
It has continued to widen the gap between itself and the runner-up (Hepsiburada), with monthly visitors reaching 18 million,
and both GMV and the number of visitors posting over 20% increase year-over-year. *As of 2015, annual GMV reached
USD 458 million with monthly unique visitors hitting the 15 million mark.

Turkey 11st also posted strong user and seller growth momentum. Figures from the end of last year show that the number 
of its registered users reached 8 million, up 33% on a year-over-year basis, and the number of its registered sellers jumped
63% to hit 62,000.*As of 2015, its number of registered users recorded 6 million, and registered sellers reached 38,000

The n11.com owes its robust growth to the regional offices it started operating since September 2014. Taking into account
the vast size of Turkey’s territory, n11.com divided Turkey into four large provinces and opened regional offices in major
cities of each province, namelyAnkara, Izmir, Antalya, and Adana, and has offered a wide range of seller support programs
in each region.

Thanks to such policy, the Turkey 11st that initially started out with 18,000 registered sellerssaw the figuresjump three-fold
in just two years after the launch of the regional offices. Larger seller baseattracted more shoppers, leading to increase in
the number of registered users and transaction volume. At the initial stage, most of the partnering sellers were heavily
concentrated in Istanbul. However, as of 2016, over half of its merchants were based in other parts of Turkey, therefore
satisfying customer demands for local products and contributing to the growth of Turkey’s e-commerce market.

SK Planet’ efforts to differentiate n11.com from its rivals through several localization strategies are behind such an
achievement. SK Planet’s n11.com focused on establishing a mutually beneficial e-commerce ecosystem that is a
win-win proposition for all those involved — the marketplace operator, participating merchants, as well as customers.
Such a focus helped n11.com to overtake competitors that includethe global e-commerce giant eBay (GittiGidiyor) which
made an early entry into the market and Turkish online retailer (Hepsiburada), a former e-commerce leader.

“n11.com is no longer a latecomer to the industry. It has turned itself into the No.1 player in the Turkish e-commerce market,
and we are determined to lead the growth of this market which is crowded with competition,” said Jo Won-yong,
CEO of n11.com. “By using customer data analytics,we will provide specialized services in each region and offer product
recommendations, and continue to create new business models for small merchants, andwork with them with a real spirit
of partnership, while investing in new technologies.”

Turkey 11st has teamed up with local distribution companies unfamiliar with e-commerce, to givesellers and customers the
convenience of paying for shipping fees directly throughn11.comat discounted rates. The fresh, new business model is
recognized as a successful approach that is driving a paradigm shift in Turkey’s logistics market.

Meanwhile, SK Planet launched 11st in Thailand in February, after debuting in Turkey, Indonesia, and Malaysia. It is creating
success stories in the global markets by transferringknow-how of 11st and e-commerce technologies such as search,
recommendation, and chatbotservices to its global platforms.By drawing on its market insights and localization strategies,
it aims tobecome shopper’s most favorite online shopping destinationin all of its global markets.


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