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SK Planet Acquires Hello Nature to Strengthen Its Competitiveness in Fresh Food Sector 2016-12-15 Hits13252

- A leading startup in fresh food sector with 200,000 subscribers and 1,000 affiliate producers
- Connects producers and consumers directly so that fresh food is delivered within 24 hours of ordering online
- Plans to strengthen its expertise and competitiveness in the fresh food sector by linking its services with 11st,
OK Cashbag, and Syrup
 

Seoul, Korea, December 15, 2016—SK Planet today announced the acquisition of Hello Nature, an online grocery retailer
specializing in the sale of premium eco-friendly foods. 

SK Planet has entered into an agreement to acquire 100% stake in Hello Nature. Following the transaction, Hello Nature will
operate as an independent affiliated company of SK Planet, with plans to create synergy with SK Planet in the fresh food sector.

Hello Nature connects producers and consumers directly so that fresh food is delivered within 24 hours of ordering online in the
metropolitan area. Since launching in 2012, the service has established itself as a leading startup in fresh food sector
with 200,000 subscribers and 1,000 affiliate producers, recording 350% revenue increase in the past year.

Hello Nature’s 50 distribution and logistics specialists use its network of producers to supply premium eco-friendly foods in the
categories of vegetables, fruits, meats, whole grains, and seafood at affordable prices. It conducts marketing based on data
analysis and offers differentiated services such as same-day or next-morning delivery which gained great popularity with customers.

The acquisition of Hello Nature will allow SK Planet to expand its platform beyond online marketplace and establish itself as
an innovative commerce service provider that delivers powerful, seamless online and offline commerce experiences.

Moreover, Hello Nature seeks to strengthen its fresh food business and create synergy across SK Planet’s diverse services.
It plans to strengthen its expertise and competitiveness in the fresh food sector by linking its services with 11st and deliver
convenience in payment and cross-marketing opportunities by combining its services with with Syrup and OK Cashbag.

Hello Nature will operate as an independent subsidiary to preserve its distinct entrepreneurial spirit and SK Planet plans to
establish a support system to transfer its extensive expertise and know-how, with an aim to create impressive synergies and
accelerate business growth.

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