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SK PlanetHistory

History

SK Planet has provided commerce service platforms with world-class competitiveness.

2017

  1. 05
    SK planet
    • Launches OK Cashbag‘DOTUM’, a special loyalty point offering which awards extra loyalty points to the shoppers
    • 11STREET starts ‘11Pick’ that offers pick up service at a convenience store
  2. 03
    03
    • 11STREET starts ‘Chatbot’ service
    • SK Planet tops e-commerce marketplace in Turkey for the second consecutive year
  3. 02
    SK planet
    Launches online marketplace '11street' in Thailand

2016

  1. 12
    SK planet
    Acquires ‘Hello Nature’, an online grocery retailer specializing in the sale of premium eco-friendly foods
  2. 11
    SK planet
    OK Cashbag joins hands with Japanese partners to allow its users to collect loyalty points in Japan
  3. 09
    SK planet
    • Rolls out ‘Trucking’ aimed at bridging communication gap between shippers and truckers
    • Releases ‘PROJECT ANNE’, Korea’s first streaming service for fashion
  4. 08
    SK planet
    • Launches ‘Syrup Style’, an online-to-offline shopping platform
    • 11STREET opens Seller Zone in Gangnam district
  5. 07
    SK planet
    11STREET conducts BI update
  6. 04
    SK planet
    • 11STREET opens ‘V Center’ to become the first e-commerce service provider to open brick and mortar customer center
    • 11STREET opens a dedicated logistics center in Icheon
  7. 03
    SK planet
    • SK Planet’s ‘n11.com’ becomes the largest online marketplace in Turkey as measured by 2015 annual Gross Merchandise Volume (GMV)
    • 11STREET adds ‘Life Plus’ that offers O2O (Online-to-Offline) services related to everyday life
  8. 02
    SK planet
    SK Planet merges with Commerceplanet

2015

  1. 12
    SK planet
    11STREET starts Chinese language service
  2. 07
    SK planet
    • Signs a strategic business partnership with IndoorAtlas, Finland-based indoor positioning startup, to target the global O2O (Online-to-Offline) e-commerce market
    • Releases Syrup Store, intelligent mobile marketing service designed for offline merchants
  3. 06
    SK planet
    Three Mobile Carriers launch Korea’s largest unified app marketplace One Store
  4. 04
    SK planet
    • Opens the online marketplace '11street' in Malaysia
    • Releases the simple payment service 'Syrup Pay'
    • Releases restaurant recommendation service Syrup Table
    • Begins T Map Taxi which offers a smartphone app-based taxi call service

2014

  1. 10
    SK planet
    • roles out the mobile pre-ordering service 'Syrup Order'
    • Establishes a joint venture with Malaysia’s Celcom Axiata to pursue e-commerce opportunities
  2. 09
    SK planet
    Acquires Shopkick, the American mobile commerce platform provider in Silicon Valley
  3. 08
    SK planet
    Launches the mobile gift voucher service 'cotoco' in Japan
  4. 06
    SK planet
    Launches 'Next Commerce' strategy encompassing online and offline channels roles out the new integrated commerce brand 'Syrup'
  5. 03
    SK planet
    Debuts the online marketplace ‘Elevenia’ in Indonesia
  6. 01
    SK planet
    Launches curated commerce service Shockingdeal

2013

  1. 12
    SK planet
    Relocates to the new headquarters named ‘The Planet’ in Pan-gyo
  2. 10
    SK planet
    Implements ‘Dong Go Dong Rak Program’ aimed at nurturing partnership in the IT and mobile ecosystem
  3. 06
    SK planet
    Completes merger with Mad Smart and TicToc
  4. 05
    SK planet
    Enters into OK Cashbag marketing partnership with Hilton HHonors
  5. 04
    SK planet
    • Hosts, jointly with Small and Medium Business Administration,
    • the ‘Smarteen App Challenge 2013’ aimed at fostering future app developers among high school students
    • Signs MOU with National Disaster Management Institute for high-resolution weather information service
    • T Store subscribers top 20 million
    • Launches ESTAR II project with Ewha Womans University, aimed at supporting students with autism spectrum disorders
  6. 03
    SK planet
    Opens ‘n11.com’, an online marketplace, in Turkey
  7. 02
    SK planet
    Official launch of SK Planet as a consolidated corporation
    (SK Planet-SK Marketing & Company merger)

2012

  1. 12
    SK planet
    11STREET becomes the first e-commerce platform to win the quadruple crown.
    The quadruple crown status was earned by ranking No.1 in four customer satisfaction indexes (NCSI, KS-SQI, KCSI, KS-WCI)
  2. 11
    SK M&C
    Releases marketing map(OK Map) service
    SK planet
    • ‘HUG’, SK Planet’s house journal recognized by IBA
      (Gold Stevie Award) in the category of business / government app
    • Launches SK Planet’s open platform Planet X
    • Debuts Tech Planet 2012, SK Planet’s annual global ICT conference
    • T Store participates in G-Star 2012, a global trade show for games
  3. 10
    SK planet
    • Marks second anniversary of Open Innovation Center
    • SK Planet starts One ID service
  4. 09
    SK M&C
    Implements ‘Happy Smile Matching’, a social contribution program
  5. 08
    SK M&C
    roles out Ading(mobile ad service)
  6. 06
    SK planet
    Smart Wallet users top 5 million
    SK M&C
    Releases commercial vehicle control solution(gtrac)
    SK planet
    Joins hands with Ewha Womans University to launch ESTAR project,
    aimed at supporting students with autism spectrum disorders
  7. 04
    SK planet
    Completes acquisition of Mad Smart’s Tic Toc
  8. 02
    SK planet
    Publishes its first issue of HUG, quarterly house journal
  9. 01
    SK planet
    Signs MOU with Turkey Dogus Group

2011

  1. 12
    SK M&C
    Launches ‘Happy Smile Dentist Bus’, a social contribution program
  2. 11
    SK M&C
    Completes development of consumer insight tool(MaiP)
    SK M&C
    Receives Prime Minister’s Award in recognition of conducting publicity campaign for 2010 housing and population census as an agent for Statistics Korea
    SK planet
    Launches qiip, a localized app store in Japan
  3. 10
    SK planet SK planet
    • T Store’s T Map users top 10 million
    • Official launch of SK Planet(spin-off from SK Telecom)

2010

  1. 09
    SK M&C
    Launches marketing training service
  2. 06
    SK M&C
    Commences general agency(GA) business

2009

  1. 07
    SK M&C
    Releases consumer panel research(Tillion) service
  2. 06
    SK M&C
    Launches employee benefit(Benepia) service
  3. 01
    SK M&C
    Commences Location-based service(acquired from SK Energy)

2008

  1. 07
    SK M&C
    Launches mobile couponing service (Gifticon) (acquired from SK Telecom)
  2. 06
    SK M&C
    Commences advertising business
  3. 05
    SK M&C
    Debuts integrated mileage service (OK Cashbag) (acquired from SK Energy)
  4. 04
    SK M&C
    • Begins consulting business
    • Official launch of SK Marketing & Company
      (KRW 390 billion financed by SK Energy and SK Telecom)

2007

  1. 11
    Commerceplanet
    Establishes Commerceplanet, Inc., service operator of 11STREET